Michael Haubold

• Overall leadership of 140 employees across the WWP Group
• Focus on business development and sales strategy
• Successfully built a commercial team generating €10M+ in commission revenue
• Motorsport specialist (acquisition & activation)
• Restructuring of the company, transformation from a founder/shareholder-led organization to a management-driven structure

Major Highlights:

• Audi F1: The largest new business project in WWP history, serving as the commercial lead agency for Audi F1, focusing on sponsorship acquisition
• Porsche Motorsport: Lead agency for sponsorship acquisition and partner management
• NFL Germany: Lead agency for sponsorship acquisition
• German SailGP Team: Lead agency for sponsorship acquisition
• Hahnenkamm-Races Kitzbühel: Successfully expanding our own marketing asset in alpine skiing, the Hahnenkamm-Races in Kitzbühel (WWP is rights holder)
• Veltins: Developing an innovative winter sports strategy, including ski jumping and Nordic skiing, with an out-of-the-box approach. Helping Veltins increase turnover in a decreasing beer market
• BMW: Developing the MotoGP Safety Car program into the most powerful sales driver among all BMW sports programs

• Responsible for all operations of WWP GmbH
• Led 65 employees across consulting, activation, events and new business

Major Highlights:

• Hahnenkamm-Races Kitzbühel: Developing the event into the No. 1 hospitality platform in winter sports—or possibly even in global sports, as some clients suggest
• Red Bull Racing: Built marketing department post-Jaguar F1 acquisition
• Red Bull Salzburg: Led the club’s marketing transformation, focusing on fewer but larger partners such as Adidas, Audi, Rauch, A1
• Toro Rosso F1: Lead agency for sponsorship acquisition and partner management
• Real Madrid: Managing sponsorship strategy and activation for shirt sponsors of Real Madrid—including Siemens Mobile, BENQ, Bwin, and Emirates
• Bwin: Shifting the sponsorship strategy from an impact-driven model to a content-based approach

• Leader of the division sponsoring consultancy:
• Managed € 100 m+ client sponsorship budgets annually
• Oversaw consulting, strategy, negotiation and 360 activation

Clients:

• Siemens: Formula 1 (McLaren), Football (Real Madrid, Chinese League), Wintersports...
• BWIN: Football (German National Team matches, Eastern Europe), Moto GP, Wintersports...
• Allianz: Formula 1 (WilliamsF1)
• Veltins: Moto GP, DTM, VfL Wolfsburg
• Milka: Wintersports (Alpine Skiing, Ski Jump)
• Mobilkom austria: Formula 1 (Austrian GP), Wintersports (Austrian Ski Federation)

• Managed key clients Veltins (brewery) and mobilkom austria (telecommunications)
• Provided strategic consulting on sponsorships and ensured the successful implementation of sponsorship activities

Sponsoring platforms:

• Veltins: Sponsor of the Williams F1 Team and testimonial sponsor of Ralf Schumacher
• Mobilkom austria: Title sponsor of the Formula 1 Grand Prix in Austria and sponsor of the Austrian Snowboard Team

• Coordinated major event activations including F1 Pit Stop Challenges, show car tours and F1 hospitality programs for the client Veltins

• Led planning for the LA Bicycle Fair
• Managed surfing testimonial Sunny Garcia