Michael Haubold

• Overall leadership of 140 employees across the WWP Group
• Focus on business development and sales strategy
• Successfully built a commercial team generating €10M+ in commission revenue
• Motorsport specialist (acquisition & activation)
• Restructuring of the company, transformation from a founder/shareholder-led organization to a management-driven structure

Major Highligts:

• Audi F1: The largest new business project in WWP history, serving as the commercial lead agency for Audi F1, focusing on sponsorship acquisition
• Porsche Motorsport: Lead agency for sponsorship acquisition and partner management
• NFL Germany: Lead agency for sponsorship acquisition
• German SailGP Team: Lead agency for sponsorship acquisition
• Hahnenkamm-Races Kitzbühel: Successfully expanding our own marketing asset in alpine skiing, the Hahnenkamm-Races in Kitzbühel (WWP is rightsholder)
• Veltins: Developing an innovative winter sports strategy, including ski jumping and Nordic skiing, with an out-of-the-box approach. Helping Veltins increase turnover in a decreasing beer market
• BMW: Developing the MotoGP Safety Car program into the most powerful sales driver among all BMW sports programs

• Responsible for all operations of WWP GmbH
• Led 65 employees across consulting, activation, events and new business

Major Highlights:

• Hahnenkamm-Races Kitzbühel: Developing the event into the No. 1 hospitality platform in winter sports—or possibly even in global sports, as some clients suggest
• Red Bull Racing: Built marketing department post-Jaguar F1 acquisition
• Red Bull Salzburg: Led the club’s marketing transformation. Focusing on fewer but larger partners such as Adidas, Audi, Rauch, A1
• Toro Rosso F1: Lead agency for sponsorship acquisition and partner management
• Real Madrid: Managing sponsorship strategy and activation for shirt sponsors of Real Madrid—including Siemens Mobile, BENQ, Bwin, and Emirates
• Bwin: Shifting the sponsorship strategy from an impact-driven model to a content-based approach

Leader of the division sponsoring consultancy:

• Managed € 100 m+ client sponsorship budgets annually
• Oversaw consulting, strategy, negotiation and 360° activation

Clients:

• Siemens: Formula 1 (McLaren), Football (Real Madrid, Chinese League), Wintersports…
• BWIN: Football (German National Team matches, Eastern Europe), Moto GP, Wintersports…
• Allianz: Formula 1 (WilliamsF1)
• Veltins: Moto GP, DTM, VfL Wolfsburg
• Milka: Wintersports (Alpine Skiing, Ski Jump)
• Mobilkom austria: Formula 1 (Austrian GP), Wintersports (Austrian Ski Federation)

Key Account Manager:

• Managed key clients Veltins (brewery) and mobilkom austria (telecommunications)
• Provided strategic consulting on sponsorships and ensured the successful implementation of sponsorship activities

Sponsoring platforms:

• Veltins: Sponsor of the Williams F1 Team and testimonial sponsor of Ralf Schumacher
• Mobilkom austria: Title sponsor of the Formula 1 Grand Prix in Austria and sponsor of the Austrian Snowboard Team

Coordinated major event activations including F1 Pit Stop Challenges, show car tours and F1 hospitality programs for the client Veltins

• Led planning for the LA Bicycle Fair
• Managed surfing testimonial Sunny Garcia